Coutts wanted the world to see they stand with their LGBTQ+ clients, colleagues and friends during Pride 2019 and all year. Amplifying the new Coutts brand VI and positioning, the building at 440 The Strand was wrapped in a rainbow of brand colour.
Standing only a couple of hundred metres from Trafalgar Square, the end-point of the parade, the building wrap created a huge buzz on social media.
Project created for The&Studio. Creative Director: Guy Vickerstaff, Designer: Elaine Mathieson