NatWest were the principal sponsors of Processions, a living artwork generated by the arts group 14-18Now to celebrate 100 years of votes for women. Whilst celebratory in tone we knew it was an opportunity to communicate there was much left to do.
We created a #NoFinishLine activation to generate a never ending digital procession online. Gifs were sent to participants within an hour and they were encouraged to share on social media.
Project created for The&Studio.
Creative Director: Guy Vickerstaff, Copywriter: Jenny Hughes, Art Director: Phil Sanderson 

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